![]() ![]() Transcripts can be integrated into your marketing strategy. And transcripts can also allow you to gain more engagement (likes and comments) including more sharing. But a transcription or retranscription also allows you to translate content so you can reach an international audience. Indeed, if your transcription takes the form of subtitles in a video, more people will watch your video: you will gain at least 12% of additional visibility because with subtitles you don't need to activate the sound. Secondly, from a marketing point of view and also in relation to the first point, a transcript or a transcription will allow you to reach a wider audience. In France, there are more than 5 million deaf and hard of hearing people, a transcription can enable them to access audio content. ![]() And accessibility is a fundamental right. An audio transcription or transcription will have several advantages.įirstly, with a transcript you can allow everyone to access your content.
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